On the afternoon of 16 October in Hanoi, the Ministry of Industry and Trade announced the 10th Vietnam National Brand selection for 2026, honouring 499 products and services from 227 enterprises.
Export revenue of enterprises with National Brand products accounts for only about 11% of their own revenue, equivalent to roughly 2.3% of the country's total export turnover.
According to Brand Finance, Vietnam's national brand value in 2026 rose above 462 billion USD, up 45.14% from 2020, ranking 32nd of 193 countries.
The ministry will link brand building with trade, investment and tourism promotion, and use free trade agreements and Vietnam's overseas trade office network.
